Tables of content:
00:00 Intro
12:10 How Biplab got into AdTech
21:41 Cookieless world 101
34:46 Joining LiveRamp
37:45 1st Party Data
39:33 Clear winner and challenges with Apple
44:35 Disney Conglomerate comment (quick one)
45:21Trends and advice for you
About this episode:
Looking for insights on navigating the cookieless world of advertising? I sat down with Biplab, engineering head at LiveRamp, to learn how businesses thrived in this new era, and to hear about his own career journey in ad-tech. We discussed strategies, potential pitfalls, and the importance of privacy-first data collaboration. Plus, we dove into LiveRamp's exciting acquisition of Habu.
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