In this episode of Imran’s Podcast, I sit down with Kevin Bell, a veteran performance marketer who’s helped scale growth for companies like Ethos, Spin, and now Mochi Health. We break down what’s really happening across adtech, martech, and the fast-evolving world of digital growth.
Kevin shares:
How iOS 14.5 rewired performance marketing—and what winning teams did to adapt
Why CDPs and first-party data integrations are now essential for scaling
How Facebook rebuilt its algorithm and what it means for creators and startups
The rise (and possible fall) of TikTok—and what platforms are next in line
Hot takes on LinkedIn, Instagram, and why most teams still get creative formats wrong
What AI-generated video and automation means for the future of ads
Whether you’re a founder, growth lead, or curious about how marketing is actually changing—this is the episode you’ve been waiting for
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