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#69: The Modern Marketing Playbook: Growth, AI, and What’s Next

How Kevin Bell drives startup growth in a post-privacy, AI-first world.

In this episode of Imran’s Podcast, I sit down with Kevin Bell, a veteran performance marketer who’s helped scale growth for companies like Ethos, Spin, and now Mochi Health. We break down what’s really happening across adtech, martech, and the fast-evolving world of digital growth.

Kevin shares:

  • How iOS 14.5 rewired performance marketing—and what winning teams did to adapt

  • Why CDPs and first-party data integrations are now essential for scaling

  • How Facebook rebuilt its algorithm and what it means for creators and startups

  • The rise (and possible fall) of TikTok—and what platforms are next in line

  • Hot takes on LinkedIn, Instagram, and why most teams still get creative formats wrong

  • What AI-generated video and automation means for the future of ads

Whether you’re a founder, growth lead, or curious about how marketing is actually changing—this is the episode you’ve been waiting for